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Web Design Services


Founded in 1989, Smart Softwareis a provider of IT consulting and software development services. Having started as a small AI product company, we switched to IT services in 2002 and ever since we have helped non-IT organizations and software product companies improve business performance and quickly win new customers.

With over 31 years in Information Technology, we have built up expertise in CRM, ERP, Ecommerce, Data Analytics, Information Security, DMS, and other areas and conquered such innovative fields as Artificial Intelligence and Machine Learning, Big Data, Internet of Things, Computer Vision, and Augmented and Virtual Reality.

We headquarter in McKinney, TX, US, have a European office in Vantaa, Finland and a delivery center in Minsk, Belarus. Having gained trust among companies operating in the Gulf region, we opened our Middle East office in the UAE in 2020.

For non-IT enterprises


To help you improve business performance, optimize customer service, and tap in digital transformation.

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WHY Smart Software



8 years in digital design.

UI and UX design teams with years of practical experience.

Responsive and performance-driven design.

Focus on conversions.

Adherence to SEO and, if requested, WCAG2 regulations.

Well-established agile processes.

A B2C ecommerce portal demo

In B2C ecommerce portals, customers value personalized and frictionless experience across the digital channels.

WATCH THE DEMO

A B2B ecommerce portal demo

In B2B ecommerce portals, buyers value convenient self-service tools to place and manage their bulk orders.

WATCH THE DEMO

PERKS OF WEB DESIGN WITH Smart Software

Competitive design



We combine your brand style and the latest web design trends, relying on the data gathered through rival company analysis, market studies and user research. This approach allows us to deliver one-of-a-kind and highly competitive designs that strengthen your brand identity, reflect brand’s values and support your marketing goals.

Focus on your business objectives



When working on a design of a website or web portal, our team always targets your specific marketing and customer service objectives. We establish productive cooperation with the stakeholders to understand your business processes and deliver a design that will empower your individual conversion strategy.

Tailored to your target audience



We perform in-depth analysis of your users' expectations at the very start of the project. The data we use for tailoring your visuals is gained from usability studies (in case of a web solution in development) or comprehensive UX and UI audit (in case of an already developed web solution).

Success Story



Smart Software’s web design services resulted in a 6x increase in conversions of a US telecom company’s website.

Web Design Services


While providing the option of one-off web design, we also suggest continuous design support services that enable non-stop evolution of your ever-growing web solution. Working in close cooperation with your team, we gradually introduce improvements and changes based on regular user surveys and A/B testing, thus ensuring superior user experience.